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One set of plans was followed by a stronger habit of buying vegetables

Who it’s about: Adults

A woman in a checked top lifts a carrot from a vegetable crate and places it in the basket on her arm.
  1. Mixed

    Plans to buy vegetables built no stronger habit at first, but the authors report a stronger one by six months.

    Randomised trial of 198 UK adults who ate few vegetables · vs the same goal and video without plans · they rated themselves

The study

Who took part

198 adults in the UK took part. They did most of the food shopping at home and ate few vegetables. They were about 41 on average.

What they did

Both groups set a goal to have vegetables at home for dinner. Both watched a video on how to cook them. One group also wrote if-then plans, such as "if I shop for dinner, then I buy two vegetables". They wrote backup plans for problems too. Then they pictured themselves as they chose vegetables in the shop. It was all one online session.

What happened

Right after the session, the planning group's habit was no stronger. By 6 months the authors report it was stronger, mostly in people who started with a weak habit. That 6-month result comes from a model, and the paper doesn't print each group's 6-month scores.

Source

Rooted in routine: Fostering higher order vegetable‐shopping habits using a randomised simple planning intervention (2025)

DOI: 10.1111/aphw.12649 (opens in a new tab)

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