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PaperHabits

A kitchen poster and emails helped students build a new cleaning habit

Who it’s about: Students

A young woman in a checked apron dips a sponge in a basin and wrings it out, a sponge picture pinned on the wall.
  1. HelpedHabits

    With a kitchen poster and emails, the new habit felt more automatic than it did for the diary group.

    Small randomised trial of 45 university students in Australia · vs the same sponge and unrelated diary emails · they rated themselves · ⚠ numbers unreliable

  2. No differenceHabits

    For the group with an email every 3 days, the habit felt no more automatic than for the 5-day group.

    Small randomised trial of 45 university students in Australia · vs reminder emails every 5 days · they rated themselves · ⚠ numbers unreliable

  3. HelpedGoals

    Poster and email groups cleaned the cloth on 9 to 11 more days, against 3 more for the diary group.

    Small randomised trial of 45 university students in Australia · vs the same sponge and unrelated diary emails · they rated themselves · ⚠ numbers unreliable

  4. No differenceGoals

    An email every 3 days got the cloth cleaned on no more days than an email every 5 days.

    Small randomised trial of 45 university students in Australia · vs reminder emails every 5 days · they rated themselves · ⚠ numbers unreliable

The study

Who took part

45 students at a university in Australia, about 23 on average (aged 18 to 50). 8 in 10 were women. None of them cleaned their dish cloth or sponge in the microwave at the start.

What they did

Two groups hung a poster at home. It showed how to clean a dish cloth or sponge by putting it in the microwave for 1 minute. For 3 weeks, one group got a reminder email every 3 days (15 people) and the other every 5 days (17 people). The last group (13 people) got the same sponge and emails that asked them to keep a breakfast diary.

What happened

At 3 weeks, the poster groups said the habit felt more automatic and did it on more days than the diary group. Email timing made no clear difference, and the diary group caught up on days three weeks later. So a lasting gap was not shown, and some of the paper's printed numbers have errors.

Source

Building habit strength: A pilot intervention designed to improve food-safety behavior (2014)

DOI: 10.1016/j.foodres.2014.09.027 (opens in a new tab)

Tools in this study

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