Aiming to avoid failing hurt motivation, but aiming to do well did not.
HelpedThe short version
Aiming to learn kept people at a task longer than aiming to show ability did, once free to stop.

- 23
- studies pooled
- Recorded
- behaviour was recorded
- 1 tool
- tested
The review
Who took part
The paper does not give how many people took part or their ages. Two studies were of children, three were run in school classes, and most were run in labs.
What they did
Each study gave people a task with one of two goals. In one, people aimed to do well compared with others, or to avoid doing badly. In the other, people aimed to learn and get better at the task. Motivation was measured by how long people kept going when free to stop, and by questionnaires about interest and enjoyment.
What happened
Overall, aiming to learn beat aiming to do well or avoid doing badly for keeping going and enjoyment. The effects were small to moderate, and they differed a lot between studies. Avoiding doing badly had the biggest effects, while aiming to do well made no clear difference.
What the review found
- Helped
Aiming to learn kept people at a task longer than aiming to show ability did, once free to stop.
Pooled analysis of 23 studies · vs people who aimed to show ability · behaviour was recorded
- Helped
Aiming to learn made people say they enjoyed a task a little more than aiming to show ability did.
Pooled analysis of 26 studies · vs people who aimed to show ability · they rated themselves
- Helped
Aiming to learn made people say they enjoyed a task more than aiming to avoid doing badly did.
Pooled analysis of 8 studies · vs people who aimed to avoid doing badly · they rated themselves
- No difference
Aiming to do well compared with others made no clear difference to how much people enjoyed a task.
Pooled analysis of 18 studies · vs people who aimed to learn · they rated themselves
How solid is this?
- Behaviour was recorded
- Results look too good to be true
- Whole groups were assigned, not people
- The review didn't check the studies' quality or look for missing studies
Source
Achievement Goals and Intrinsic Motivation: A Meta-Analytic Review (1999)
DOI: 10.1207/s15327957pspr0304_3 (opens in a new tab)

