Action
Cut household energy use
Use less electricity at home, especially at peak times.

Studies (2)
Paper
Higher peak power prices cut home use more than asking people to saveUsedHelpedA higher price at peak hours cut home use by about 16% against homes with a screen, and barely faded.
Trial in households near Kyoto, Japan · vs homes with only a power-use screen · behaviour was recorded
UsedMixedAsking homes to save power cut use by just 3 to 4% against screen-only homes, and faded when repeated.
Trial in households near Kyoto, Japan · vs homes with only a power-use screen · behaviour was recorded
Paper
Homes with price rises slowly used less power, but weren't compared with othersUsedNo comparisonHomes with price rises, especially with a live screen, slowly used less power, but this wasn't compared with other homes.
Randomised trial of 437 households in Connecticut, USA · no comparison group · behaviour was recorded · ⚠ not yet checked by other scientists; summary claims more than the results show; many people dropped out; habit trend not compared with control
Often used with it



Rule · how4
Hear an appeal to do the right thingGet a message asking you to act for the common good, with no reward or cost attached.
