Rule · how
Hear an appeal to do the right thing
Get a message asking you to act for the common good, with no reward or cost attached.

Studies (1)
Paper
Higher peak power prices cut home use more than asking people to saveTestedMixedAsking homes to save power cut use by just 3 to 4% against screen-only homes, and faded when repeated.
Trial in households near Kyoto, Japan · vs homes with only a power-use screen · behaviour was recorded
