ÜBERMAD

Rule · how

Hear an appeal to do the right thing

Get a message asking you to act for the common good, with no reward or cost attached.

A woman in a striped jumper reads a small yellow card, then reaches up and pulls the chain of a floor lamp beside her.

Studies (1)

  1. Paper

    Higher peak power prices cut home use more than asking people to save
    TestedMixed

    Asking homes to save power cut use by just 3 to 4% against screen-only homes, and faded when repeated.

    Trial in households near Kyoto, Japan · vs homes with only a power-use screen · behaviour was recorded

Often used with it