Weekly reminder emails got gym members to go more often
Who it’s about: Adults
- Helped
Members who got short weekly reminder emails went to the gym about 13% more often than members who got none.
Large randomised trial of 2,463 members of a gym in Sweden · vs members who got no emails · behaviour was recorded
The study
Who took part
2,463 members of a non-profit gym in Gothenburg, Sweden, about 30 years old on average. A bit over half were men and about half were students.
What they did
Half the members got a short, general weekly email from the gym for 12 weeks; the other half got no emails. The gym's card scanner counted every visit.
What happened
Over the 12 weeks, members who got the emails made about 13% more gym visits than those who got none. In the three months after the emails stopped, visits were still about 12% higher, but this later result was less certain. About the same share of each group renewed their yearly membership.
Source
Experimental evidence of limited attention at the gym (2021)
DOI: 10.1007/s10683-020-09693-5 (opens in a new tab)
