A career app with AI tips came with more drive to learn than paper

The study

1. 01

   Who took part

   120 adults, about 25 on average, in Tamil Nadu, India. They were university students and working professionals, and 60 were put in each group.

2. 02

   What they did

   For eight weeks, one group followed a tech career path in a web app. It tracked the steps they finished, showed their progress and gave AI tips on what to do next. The other group used a printed roadmap with the same content.

3. 03

   What happened

   The app group rated themselves as clearer about their goals and more keen to learn at the end. The paper group didn't change. The main results table is missing and the two groups aren't clearly compared, so we can't give sizes. The summary claims more than the results show.

What the study found

1. Helped

   Those who used a career app with AI tips and step tracking felt keener to learn than the paper group.

   • Action: Track your progresstested
   • Rule: With an automated digital coachtested
   • Rule: Get feedback on your progresstested
   • Action: Split a big task into piecesused

   Randomised trial of 120 students and young workers in India · vs a printed roadmap with the same content · they rated themselves · ⚠ summary claims more than the results show

Source